Bangalore · Founder · Consumer AI
Loco hit 10 million users. MPL hit 100 million and $1B in GMV. Right now a stealth AI product is halfway to 100 million organic views on US TikTok.
At peak, over a million Indians played Loco at the same moment, every night at 8 pm.
Loco · 2017–18Source ↗
Four done, the fifth in progress, each on a different surface. Same instinct, new channel every time.
Grew it to over a million followers.
Early growth and marketing roles
First marketing hire for Freshchat · early at Crowdfire
Then angel investments in Ultrahuman, Binks, WareIQ and ZFW Dark Stores, always on one question: do they have a way in?
Essay on Medium
The most right swipes for an Indian male. The write-up went viral across ScoopWhoop, HuffPost and Quartz.
Source ↗Co-founder & CEO
10M users in under six months · 1M+ concurrent at peak · acquired by Pocket Aces
India's first live video gameshow. Built for 10,000 users. Then the servers fell over, copycats launched inside a fortnight, and I learned that a viral product and a business are two different things.
Source ↗SVP, Growth & Marketing
1M+ DAU in under 100 days · 100M+ users in India · $1B+ GMV · 200-person team
Virat Kohli, IPL, Bigg Boss, and in 2020 the official kit sponsor of the Indian cricket team, replacing Nike. I was the person on the other end of that call.
Source ↗Founder
$1 million run rate within six months · wound down on purpose
It proved the demand and disproved the business. I closed it rather than raise for a capital-heavy retail rollout.
Founder · US TikTok
En route to 100M+ organic views. 50% done.
WIRED · Writer for India · 2016–18I've written for WIRED and Observer about technology, distribution and the Indian startup ecosystem. My essays explore how global technology businesses compete in India and why distribution still matters.
In a crowded marketplace, fitting in is a failure. Everything I've built since has been a version of that sentence.
Interviews, talks and coverage.
Models are converging. Distribution is the moat.
A viral product and a business are two different things.
Some channels scale. Most merely work.
Knowing when to stop is a skill.
Now · October 2026
Building a stealth consumer AI product, halfway through an organic push on US TikTok. If distribution is your hard part, tell me where it's stuck.